Enhanced Marketing/Sales of CA Products/Services and Taking Advantage of New Business Opportunities

As indicated previously, about 48% of income is derived from some form of sales or marketing of CA programs and facilities. Currently it’s estimated that about 42% of Columbia households own a package plan or facility membership. The primary question to answer is “are there more people or families out there who would buy memberships, or are the remaining households in Columbia simply not going to buy memberships?

CA is also studying demographic and lifestyle changes that could very well impact CA’s ability to provide programs, or more importantly, to meet all programming expectations. As such, CA will periodically review membership metrics and work with users of CA facilities to try to determine what programs are meaningful, and which might not be offered in the future due to changing wants and needs.

The video in this post provides a brief detail of potential demographic and lifestyle changes that could impact CA.


Primary Focus Points:

• Monitor demographic data
• Explore new market possibilities
• Explore new membership packages
• Complete on-line sign up for programs
• Monitor marketing area and develop campaigns to show non-resident populations the benefits of joining CA